»... Specifically designed for high percentages of white hair (80-100%)
» ... To achieve white hair coverage without mixing with Majirel Natural Basic or Golden Basic Shades
» ... to contain the latest technological innovation Densilum-R, to booost density and volume of hair fiber

The first anti-aging hair color with dual action
» Anti-aging action 1: Harmoniously covers white hair
» Anti-aging action 2: Boosts hair density

White hair issues
» 100% white coverage > restricts product choice
» Less natural color results > clients feel color looks too deep and even lacking natural variations
» Color maintenance > regrowth highly visible, an obstacle for color-shy clients
» Hair fiber is fragile > more sensitive to external aggression and easily loses its softness and shine

And then there was white hair
» The appearance of white hair is the result of a genetic process unique to each and every one of us
» Undetermined by age
» However, this phenomenon does greatly accelerate as we get older